If there is one common thread joining Ms van der Graaf’s various research activities together, it is an interest in moments of transition and the dynamics that accompany them. Starting out in the 1990s showing off her love for film-making in Hollywood, she moved to Tokyo to pursue her interest in mobile and gaming technologies and everyday life. From here she went to London and Silicon Valley to learn about new media tech innovation & cultures.
Her current research is concerned with issues arising from innovations associated with the Future Internet/Digital Societies. She is particularly intrigued by social, urban/developmental and organizational transformation and new technologies, and has tended to approach this nexus of issues through several specific lines of inquiry of user innovation; information and platform economics; smart cities; dynamic infrastructures; trust frameworks; cloud policy; ICT for development; young people and the internet; media literacy; digital transformation of entertainment production; and research methods.
Her specialties include social, economic and policy issues arising from innovations in ICT, interaction between engineering design and the structure of markets, (governance of) new media and social interaction on the Internet and offline, customer insight, media/digital cultures, brand management, market analysis, qualitative and quantitative analysis, know-how of US, European and Asian markets.